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Executive Summary

Westfall's own volume, market share, and where the opportunity is right now.
Westfall Permits Pulled
Market Share
of total permits in range
Closed / Finaled
Issued (Active)
Open / Pending
Other / Unclassified

Top Zip Codes

Highest overall permit volume — where the market is biggest right now.
#ZipPermits
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Emerging Zip Codes

Real replacement activity vs. actual housing stock — smaller areas seeing an outsized share of roofs replaced (>2.5%).
#Zip% ReplacedPermits
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Opportunity Zip Codes

Zip codes with real volume (10+ permits) where a competitor — not Westfall — is the dominant contractor.
#ZipLeading contractorShare
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Top Competitors

Highest-volume other contractors in this window (Westfall excluded).
#ContractorPermits
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Emerging Competitors

Real period-over-period growth (vs. the same-length window before this one) — who's picking up pace.
#ContractorThis periodGrowth
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